Stage Five Launches LLM-Based AI Contact Center

Stage Five announced on the 24th that it has officially launched an AI-powered contact center optimized with large language models (LLMs), leveraging its proprietary telecom customer service data—marking the first such launch by a telecom service provider in Korea.

The Pindirect AI Contact Center operates 24/7 without time or location constraints, understanding a wide range of customer inquiries and delivering real-time, personalized responses. Unlike conventional rule-based chatbots, the system accurately handles unstructured questions—such as inquiries about eSIM activation, payment method changes, or international roaming setup—providing immediate clarity and significantly reducing the burden on human agents.

Following the introduction of AI-powered support, online consultation volume increased by 117%, with approximately 40% of inquiries now handled by AI. By allowing AI to manage repetitive and routine requests while directing more complex cases to human specialists, Stage Five has achieved a more efficient and scalable customer service operation. Customers have also responded positively, benefiting from the ability to ask questions freely and receive accurate, real-time answers beyond the limitations of traditional chatbot interactions.

Stage Five is currently enhancing the system with agent-based AI capabilities, which will soon enable real-time access to customer data and deliver more advanced, personalized support experiences. Building on the AI Contact Center, the company is expanding its AI agent framework into AI Customer Care and AI Sales.

The AI Customer Care initiative focuses on identifying and analyzing churn intent to offer personalized plan recommendations and simplified plan changes, while AI Sales leverages automated customer segmentation and targeting to efficiently recommend optimal products to prospective users. Through these generative AI-driven initiatives, Stage Five is evolving the Pindirect platform into a fully AI-led service and sales platform, where AI agents drive end-to-end customer engagement. By delivering highly personalized solutions, the company aims to enhance customer experience quality while maximizing operational efficiency across its business.

Sangwon Seo, CEO of Stage Five, commented, “The introduction of our AI Contact Center represents the first step in AI-driven service innovation. By applying AI technology, we have been able to significantly reduce customer time and friction while delivering a meaningful improvement in satisfaction. Moving forward, Stage Five will continue to introduce differentiated services by integrating AI with cutting-edge technologies.”